Being in my 8th week of university, i knew by now that Monday mornings are an excuse to overdose on caffeine. So, it was safe to say that by the time my 4 o'clock lecture came round my peak had definitely been and gone, but no matter, I had ethics to keep me awake...
To my surprise, I quite enjoyed the lecture. Guest lecturer John Harrison, an expert on ethics guided us through the good, the bad and ugly. We were shown examples of advertising an asked to judge if we thought they were ethical or unethical, tasteful or just plain tacky. I got some cheap laughs out of this activity so i shall share some with you to brighten up your day.
Ok sorry but the fun bits over time for the nitty gritty's of ethics.
We were then told to establish how we came to our decisions regarding how we judged each image, how did we work it out? It turns out theres actually a procedure to establish if something is ethical or unethical, or just plain tacky.
Two big scary words and one not so scary
- Deontolgy: Rules, Principles and Duties - YOU WILL DO THE RIGHT THING BY FOLLOWING THESE RULES, sorry for the caps but it seemed appropriate. Every code of ethics will be deontological
- Consequentialism: This fancy word basically means it doesn't matter what you to do get there just as long as you do, its all about the outcome not the journey ( I personally don't like this one, life's all about the journey!)
- Virtue: All about the "goodness" (happiness) that comes from good habits.
So, in the world of Journalism and Communication, we stick by deontological ethic codes because thats just the way things are done.
The main code of ethics used is MEAA. In a nutshell this is what MEAA is all about
- Honesty
- Independence
- Fairness
- Respect for the rights of others
There we are, I hope you feel like your ready to take on the world now that you know about ethics.